Yu Imaizumi established ayame in 2010 and designs with a concept “温故知新”(Developing new ideas based on learning from the past). He mixes traditions, quality of Japan-made and fashionability reflected era in classic style. We should keep focusing his sensibility of understanding trend, design and the quality supported by skilled craftsman of Sabae, Fukui where is the most skillful eyewear industrial area in the world.